Diesel: Be Stupid campaign
Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid.
To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.
The latest campaign from Diesel developed at Anomaly London.
Click on the image for more and have a look at the brilliant philosophy video HERE












“Smart had one Good Idea, and that Idea was Stupid” Genius