If you didn’t already know, Sleeveface is the latest craze sweeping the more silly sections of the internet. Basically, you hold an LP up to your face and in such a way that you blend in to it. Sounds crap, looks hilarious.

It’s a phenomenon that, in only 18 months, has grown from a game between friends to a global internet craze and now a book and exhibition.

In April 2007, Rostron was DJ-ing in a Cardiff bar with web developer Carl Morris when, in a bored moment, Morris held the cover of Paul McCartney’s McCartney II up to his face and Rostron took a picture on his mobile phone.

They posted the picture on a social networking site, came up with the name Sleeveface, and almost immediately a craze was born.

Click on image to see more or check the website and facebook.