Although I’m not a big fun of Pepsi and specially Pepsi Max here are their latest great print ads…

There’s but one calorie in Pepsi Max and, as we know, one is the loneliest number. So it only makes sense that a new flight of print ads from BBDO Dusseldorf show a cute but sad little personification of a calorie committing suicide in a few ultraviolent ways, including a gunshot, a hanging, self-immolation and even slitting his little blue wrist with a razor blade.